Acme Pizzeria - A Chicago Pizzeria

Food is something we all enjoy and cherish. Every possible happy event ends with good food. Every bite that brings nostalgia of old memories or create new ones has its unique story in the kitchen. When food tells its story it becomes more tastier. This is such video of authentic Chicago Pizza from ACME Pizzeria.

Concept

Portfolio Images

When it comes to creating a video content for food, it by default is a challenge. Off course food is not camera shy but it also cannot express itself.

ACME Pizzeria wanted to make an exclusive on authentic Chicago Deep Dish Pizza, which is not available in famous Pizza Outlets. The process and the technique are unique, it was going to be an introduction of a new Pizza to the public.

Onset

When it comes to creating a video content for food, it by default is a challenge. Off course food is not camera shy but it also cannot express itself.

ACME Pizzeria wanted to make an exclusive on authentic Chicago Deep Dish Pizza, which is not available in famous Pizza Outlets. The process and the technique are unique, it was going to be an introduction of a new Pizza to the public.

Portfolio Images
Portfolio Images
Portfolio Images

We wanted the public to experience the process of making a new and beautiful Chicago Deep Dish Pizza in its original form. This pizza was first produced to meet the nutrition and hunger of construction workers in Chicago.

It intrinsically had to be heavy, nutritious and tasty. ACCME wanted to bring in the authentic tasty which means the core ingredient ‘cheese’ has to imported or made in original method.

Portfolio Images
Portfolio Images

When we took this project, we really wanted it to last long as we were enjoying the hospitality of ACCME kitchen, Pizzas Pizzas all around. However good things come in small packages, we had to complete the project in one day.

It is very popular to use high definition cameras to bring great videos, but we wanted to shoot a great video with mobile phone. Since it was a introduction of a new pizza so we thought lets us bring in a new type of video in our collage, so we shot the whole video with a mobile phone.

Challenges

At Magic Lantern all our accomplishments are the result of passing through the fire. As a team we have welcomed challenges and new possibilities so much so that anything that doesn’t challenge us doesn’t interest us. When we took this project we wanted to try a new possibility in filming. We wanted to film this video with a phone.

Initially we faced flickering in the footage due to low light but failure is a great teacher. We learnt a lot about lights in this project, we had to accurately manage the angle of light to film the video. It was a great experience of learning.

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Design Collatoral

Lorem Ipsum intrinsically had to be heavy, nutritious and tasty. ACCME wanted to bring in the authentic tasty which means the core ingredient ‘cheese’ has to imported or made in original method.

Portfolio Images
Portfolio Images
Portfolio Images
Portfolio Images
Portfolio Images

Lorem Ipsum intrinsically had to be heavy, nutritious and tasty. ACCME wanted to bring in the authentic tasty which means the core ingredient ‘cheese’ has to imported or made in original method.

Lorem Ipsum intrinsically had to be heavy, nutritious and tasty. ACCME wanted to bring in the authentic tasty which means the core ingredient ‘cheese’ has to imported or made in original method.

Portfolio Images
Portfolio Images
Portfolio Images
Portfolio Images
Portfolio Images
Portfolio Images