Bachke Rehana Re

"Humour is a rubber sword—it allows you to make a point without drawing blood.“ (Mary Hirsch) It’s a true statement indeed. Speaking on critical issues is like walking on barbed fence, you can never be too careful. When we created ‘Bachke Rehana Re’ we wanted it to be humors but nonetheless it should in no way minimize the severity of the pandemic. We wanted to tell people- you will suffer if you are incautious but we didn’t want to draw blood.

Concept

The right visual images have more impact than words. Video is something that people watch more than reading a news paper. At magic lantern we have been making 2D animations for a over many years. We have got lots of experience and a talented crew in animation department. With rise of COVID cases and incautious crowd the situation looked quite grim.

We wanted to bring awareness to both young and old alike of importance of social distancing. Since we had very little time, we decided to do a 2D animation awareness video.

Portfolio Images
Portfolio Images

The idea was to keep the story simple and engaging. Although the entire city was under lockdown a few enthusiastic small business owner were running their business being total indifferent about the pandemic. So we decided a local barber shop to be the back drop of our story. Because barber shops were open behind closed doors even though it was a complete lockdown.

Portfolio Images
Portfolio Images
Portfolio Images

The above images are just for reference and belongs to own owner.

Portfolio Images

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tempus, justo ac elementum porttitor, nisi mi feugiat neque, sit amet condimentum ligula nibh a libero. Integer faucibus ornare lobortis. Nulla vel dolor fringilla, consectetur neque sed, hendrerit lorem. Nullam augue eros, venenatis nec vehicula at, fringilla et nisi. Vivamus et faucibus nulla. Quisque sed ullamcorper justo. Phasellus in aliquet risus, nec hendrerit odio. Aliquam viverra augue vitae purus luctus, quis ornare nulla tristique.

Cras pulvinar mattis magna ut malesuada. Nulla placerat eu risus nec sagittis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nullam in eleifend lectus.

Portfolio Images

Distinct Features

We wanted this video to be exclusively for Indian public. So we did a thorough research on how a most common local barber shop looks like. Because the essence of the video was a message to most common people of India, everyday workers, rickshaw drivers etc.

Pre-production meetings were filled with reference images of multiple of local barber shop. We identified all common elements to make our barber shop. If the viewer is observant he would notice details such as a over hanging wire, a light bulb that I hung loose because there is not socket for it.

Portfolio Images
Portfolio Images