SKY IMF - Your Success Key

SKY IMF is an innovative insurance agency which has a very unique product in insurance. They have a unique cash back policy that helps insurance holders earn from referrals. SKY IMG approached Magic lantern with the idea of making a video for their unique product.

Concept

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Portfolio Images

Onset

Magic Lantern was given a task of making a video that gives context, continuity of idea and a full message in mere 30 seconds. This task was a great challenge as there was limitation of production time. Working with people with no prior experience of performing in front of the camera and with no time to have retakes, it was a challenge we didn’t want to succumb to. The filming and completion of three short advertising video with shifting of location with entire crew and equipment was done in two days with rehearsal of just 15 to 20 minutes. Thanks to experienced crew members this task could complete successfully in the given time.

The script had to be short and precise and as much little dialogue time as possible to cope up with the first time performers. The scope of product was for a wide range of consumers including all class of people in the social spectrum. We had to make sure that message was delivered to housewives, taxi drivers, business men etc.

Portfolio Images
Portfolio Images

We wanted to bring the video in a genuine format of everyday life and in its simple context. Element of everyday talk is the sales concept of the video. Magic lantern narrowed down 3 simple scripts to the achieve these moments.

Testimonial

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Explainer

Magic Lantern was given a task of making a video that gives context, continuity of idea and a full message in mere 30 seconds. This task was a great challenge as there was limitation of production time. Working with people with no prior experience of performing in front of the camera and with no time to have retakes, it was a challenge we didn’t want to succumb to. The filming and completion of three short advertising video with shifting of location with entire crew and equipment was done in two days with rehearsal of just 15 to 20 minutes. Thanks to experienced crew members this task could complete successfully in the given time.